Just thought i'd create a post here to celebrate my recent business launch and also help to encourage and inspire other young people to do the same. I've honestly had the best time during the last 6 months learning about business, whilst I've been setting up my own.
So the business you may ask? www.coffeecupcompany.com (Shameless self plug). We sell quirky coffee cups, dishwasher proof and produced in the UK, where I'm from. I say we, because it's run by myself and two friends. We're all 22 years old.
We got the idea initially from reading a few different guides on drop-shipping and seeing how over saturated that market is. We decided to research other simple businesses that we could run whilst working a full time job. We found out about Shopify and researched into it more.
We then decided on coffee cups because A) We love coffee and B) We're also quite creative. Both of which we thought we could transfer over to this business idea. Most of the mugs are designed in-house with a few having been created from Fiverr artists.
So having both our product and website sorted, we then started the Instagram account. We figured that having another stream of exposure on social media couldn't be a bad thing and so we started our page. At first we would get maybe 10-20 likes per post, however now we average about 100. Just hit 1,000 followers with some fairly good interactions too.
We launched on the 30th November and we're now in the process of trialing out different forms of advertising through Facebook. Creating different control groups with different demographics, assigned a small budget and seeing, which one produces the best conversion rate. We will then put more money into the successful ads. We created niche mug designs, such as the traveler collection, mountaineering collection, beard collection and we will market these separately.
We're in no way marketing experts, so your input for marketing our products would be great!
I think the most valuable advice I would give to anyone (and I know i'm not perfect and my business isn't successful yet) but I would say just get stuck in with an idea. It doesn't matter what idea, just get in there and start to learn and develop your understanding of business. So many people wait or make excuses as to why they won't start, or they're scared of failure but I say f*ck it. Start it today and gradually you'll start to increase your knowledge and generally speaking, you'll have a better idea of what you're doing.
Hope this helps to inspire someone to start their own business :)
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