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Is this plan dumb or genius?

So I run an online jewelry business. Im trying to create a solid and loyal customer base, my number one priority. My plan is to purchase 1,000 cards from Vistaprint. It will only cost me $20 plus some tax. Then I will go distribute them in local neighborhood’s mailboxes. The card will offer a $100 giftcard to the winner. The rules are simple. They have to follow my page on Instagram, purchase one of my products, and post a picture of them wearing it to my hashtag. Simple. Best picture wins $100. I personally think this is a genius plan. It engages my community and is beneficial for getting my business known. Plus, I only need 4 people out of the 1,000 to purchase my pendants to get my entire investment back. What do you guys think?

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