This idea from Seth Godin is really starting to ring true in business for me. The beautiful thing about today's digital age and your ability to sell to and service customers from anywhere means you can become ultra specialized. You can design your business around one very small type of person who does things a certain way. You can simplify and scale your model. You can find and learn and know your customers and market to them.
Most importantly you can ignore everyone else. More here.
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