Journey From £100 to £200,000 by March 2019

This is my first actual Journey on Reddit or otherwise, I started this Journey around 3 weeks ago for reasons I will discuss below but I decided to share it here cause I need some feedback and ideas and maybe this will motivate someone to jump in!

Well, the reason i started this journey the same as most people do is to stay motivated, but most importantly get feedback on how to improve the journey and keep everything organized.

I'm doing a video series of the Journey as well in case you don't like reading The Ash Show

Anyway let's jump into the nitty-gritty details

Duration of the journey: 15th of October to 1st of March 2019

Goal: Get to 200,000 in profit by end of the journey

Rules:
1. Can't use old accounts, clients etc ... everything will be started fresh for this Journey
2. Major Updates will be done weekly in Green text so it can be found easily
3. Main Focus of the Journey will be my agency Geek Labs, A Fashion Store (that shall remain nameless :P) and my 2 Youtube Channels

Plan:
I divided the journey into 3 phases

Phase 1
Creating A Base/Bootstrapping (Ends 15/11/2018)

This a very important phase as this where most people get stuck, frustrated and end up quitting altogether. Simply this phase will be utilized for 2 main purposes. Making as much money as possible as quickly as i can, to use it as a launching pad for the next phase, our proper startup capital if you will. The other part is to prepare current assets that i have for the next phase and build a solid base and processes that will help me to automate and outsource whatever i need to when its time for it.

Money Making Part:
For the Money making phase, my goal is to get to £1000 by the15th November 2018,

Now expenses for this month for me will total £2600 in other words i need to earn £3600 in the next coming days. This is a one-time occurrence that my expenses are that high during a month, but i have some stuff i need to clear and/or buy of the personal nature so i won’t go into much detail into this. In this phase, i will be focusing mainly on 2 Sales Channels and 3 other as backups in case the main ones don’t earn as much as i expect or i find i have more time during my day.

Main Resources

1. Upwork.com: world largest freelancing marketplace
2. blackhatworld.com

Backup Resources

1. Freelancer.com: 2nd largest freelancing marketplace
2. Reddit: For-hire subreddit mainly, among others where I’ll be posting ads for hire
3. LinkedIn marketing: I’ll be reaching out to local business owners with services that i provide via DM

The name of the game here is to get as much cash as possible ASAP, so ill be bidding on my sites as much possible for Website Creation, Instagram Growth, FB Ads Management Jobs. Why those you ask? Quick jobs with a decent payout.

Base Building Part:

This part is more basic ill be mainly focusing on 3 businesses throughout this journey, Geek Labs which is this site and my Digital Engagement Agency, My Fashion store which shall remain nameless for now to protect my niches and products , and The Ash Show (Arabic and English Channels) which are my YouTube channels documenting my various journeys in business, MMA, Strongman, and social commentary.

Since ill be focusing solely during this phase on making money, i just setup my sites and update them, and make them lean and crisp, and add all the bells and whistles that i know of.

I’ll also be setting up all the sales channels by registering and/or buying whatever i need from the list below and setting them up so that they are ready to be used right away in the next phases

Sales Channels for Geek Labs:

1. SEO
2. Affiliate Marketing
3. Whitehat Labeling with other Agencies
4. Facebook Ads
5. Google Ads
6. Display Ads on Blackhatworld and other niche related forums and sites
7. Purchasing Pinned posts on Facebook groups
8. Blackhatworld Marketplace Thread
9. Adding 2 More Freelancing Sites Peopleperhour and Fiverr
10. Telesales
11. Email Marketing

Sales Channels for Fashion Store:

1. Merch by Amazon
2. Etsy
3. Redbubble
4. eBay
5. Zazzle
6. Cafepress
7. Instagram Influencers
8. YouTube Influencers
9. Purchases Pinterest Board Pins
10. SEO
11. Facebook Ads
12. Google Ads
13. Email Marketing

I’ll be using mostly Print on Demand for my fashion store, and for that i need designs and so during this phase, i would like to have finished 10 designs which ill be doing myself during this phase.

Phase 2
Expanding using all Sales Channels and Methods (Ends 30/12/2018)

So by this stage, i should have £1000 in cash, figured out which of the 5 sales channels are working best for me and which are not, and have all my other sales channels prepared and ready to go.

This stage will mostly be figuring what works out best for me and what doesn’t, ill be following simple but strict criteria:

1. The 2 month period is to make sure every method/channel was given a fair shot, that being said some methods will require more than 2 months to see results like SEO and those will stay in the game till results are clear
2. This first and foremost is a testing and elimination phase, a method/channel will be eliminated if i am not seeing ROI or if I’m seeing little ROI in terms of cash in comparison to the time spent on it
3. The exact process i use for each method will be documented in detail, this information will be used to automate what can be automated and the rest will be outsourced. Those details will be used to train the people who the work will be outsourced to

The automation and outsourcing part will be done very carefully as this part if not done correctly will cause the journey to collapse onto itself. For that ill be using some hiring techniques i acquired over the years, finding scripts, bots, and building custom ones in case i can’t find what i need. I will get into much more detail when we get there, and everything will be shared with you all!

By the end of this stage, the target is £30,000 in cash in my account

Phase 3
Phase 3 – Scaling (Ends 01/03/2018)

This is the final phase of this journey, armed with £30,000 cash and having eliminated most of the channels that don’t work for me, and outsourced or automated everything. It’s time to blast those channels into high gear, going 100% in on whatever remains.

Automation and bots will always be prioritized to outsourcing where ever possible, as they can work more and there is no chance of human error.

Scaling is usually is the hardest part of any business although the majority of people get stuck starting it. What most people don’t realize is that scaling is more of an art than science, and we have seen startups with multi-million dollar funding disappear into thin air when this stage is rushed, or not done with an extremely solid foundation and with a highly experienced and capable team behind it.

I won’t be going into much detail here at this point it would be very premature and would largely be shaped by what happens in phase 2.

By the end of this phase, I would have reached my goal of £200,000 and I would wrap up this journey as a successful one!

And that’s it, ladies and gentlemen, my plan in full, I hope you enjoyed it, leave a comment with any question you have or you think there is anything I should include or any constructive criticism you have is more than welcome.

Follow the rest of my journey in video on my YouTube channel The Ash Show if you’re not a fan of reading

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