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Instagram Influencers: Fair Payment Schedule?

Hi everyone—

I own an activewear apparel (women’s) line and was looking into possibly working with instagrammers to help push my product.

I see there are instagrammers who share a discount code (I guess affiliate code) and I think they get like a percentage of the sale as payment.

Outside of that, am I supposed to pay them per picture? Or is the incentive of getting paid per sale fair enough? Or is there a flat rate fee? I’m not sure how structuring a payment for them would work so was wondering if someone could shed some light on this.

Thank you in advance!

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