Hi guys! I created a website a few months ago to help pilots sell their aircraft. The website is getting around 20-25k visitors a month right now, and slowly growing. A small aircraft tug company was open to the idea of advertising on my website in the form of banners, and they wanted a quote on cost, number of impressions, etc.
My developer can implement the banner system, but how am I supposed to know what the expected impressions are if I've never done them before? How much should I ask for advertising on the site?
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