Hey all. We wrote an article based on a few stats we found in HubSpot's excellent 'Ultimate List of Marketing Statistics for 2018', that proved how effective content marketing is for any business's bottom line. It's a pretty big size - around 1100 words, so thought a link would be better to post, although I'll share the four stats we picked out.
- 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
- Content marketing gets three times more leads than paid search advertising.
- 96% of B2B buyers want content with more input from industry thought leaders.
- 75% of HubSpot's blog views and 90% of blog leads come from old posts
Happy to share the article instead if that's what people would prefer? Anyway, the link is below. I'd love it if you could give it a read.
I'd love to get your feedback.
PS. You should check out the full list of stats here too: https://www.hubspot.com/marketing-statistics - It's a great resource and there are some really surprising figures in there.
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