I currently run a small business training sales people in my state. My course differs from the canned online sales training because it is highly personalized to maximize results for that individual. Most of my business is local and comes through networking and referrals. I have had great success with my clients so far teaching them how to be more effective in sales. I've worked with real estate agents, graphic designers, insurance sp's, home improvement sp's, and others. While I consider myself to be very knowledgeable in sales, I am lacking some marketing experience that I need to expand into other states.
I would really like to have clients throughout the country that meet with me via skype or FaceTime and go through the same process as my local clients. This would allow me to really grow my business into what I would like it to be. The problem is, I do not know how to reach potential clients in other states that I have never met before. Should I be focusing on inbound or outbound marketing to reach them. If I can get them on the phone or even better on video chat, I'm sure I can earn business, I just need to know how to effectively reach these markets. Any suggestions would be appreciated.
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