American Airlines offers non-binary gender options during booking process
American Airlines has quietly rolled out non-binary gender options for customers during the booking process. Customers looking to make such a designation will have to call the airline, though the option will be rolled out on its website soon.
People can now designate "U" or "X" for their gender.
"We recently completed a system update to offer non-binary gender selections," American spokesman Ross Feinstein confirmed to USA Today. "Taking care of our customers and team members is what we do, and we are glad to be able to better accommodate the gender preferences of our travellers and team members."
Customers can call to update reservations with new gender designation for free.
The airline worked with LGBTQ organisations The Human Rights Campaign and The Trevor Project on training employees in conjunction with these updates. Such training included the use of preferred pronouns.
"By providing non-binary gender selection for ticketing and the gender-inclusive honorific 'Mx' in user profiles, United Airlines is taking an important step forward for non-binary inclusion," Beck Bailey, acting director of the Workplace Equality Program at the Human Rights Campaign, said in a statement at the time.
United's announcement came after two big trade groups - Airlines for America (A4A) in the USA and the global International Air Transport Association (IATA) - recently approved a new international best-practices standard that suggests accommodation for travellers using "non-binary IDs".
The suggested standard is to create an option for "unspecified" or "undisclosed" for passengers booking tickets. That option would be in addition to the options for "male" or "female".
It is up to individual airlines to make the option available to their booking platforms.
Source: https://www.stuff.co.nz/travel/news/118401433/american-airlines-offers-nonbinary-gender-options-during-booking-process
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