Clean Beauty Can Be A Dirty Business: Beautycounter, Sephora And P&G Are Changing That - Business News Live

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    Home Business News Live Clean Beauty Can Be A Dirty Business: Beautycounter, Sephora And P&G Are Changing That

    Clean Beauty Can Be A Dirty Business: Beautycounter, Sephora And P&G Are Changing That

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    Clean beauty, the movement toward all-natural, non-toxic cosmetic products, is mainstreaming and a contributor to the $22 billion wellness-based beauty market. But with little regulation, each brand’s legitimacy must be proven. How Sephora, L’Oréal and even Procter & Gamble approach clean.

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