TL;DR - please check out my Instagram and critique my posts; let me know what a reasonable expectation for follower growth is; critique my strategy! If you have any questions about the business feel free to ask as well.
Looking for some advice on our current social media strategy (Instagram mainly) and what kinds of goals/metrics I should be setting. Hopefully I can lay this out clearly, please let me know if there's any clarifications needed! At this point on a Friday my brain is a little fried.
My startup is called Sidebar and we provide live customer to customer chats for ecommerce retail sites. We've got a twofold approach right now: the first is B2B, trying to sell to brands. The other is trying to establish more of a C2C community. We're trying to cultivate a community where people can "share what they love" (products and services), and where consumers can search for customer reviews and also chat live with people who actually own those products. Initially, we will be compensating the "ambassadors" for the conversations that they're having. End goal is to be able to approach brands and say, hey, we've got these awesome customers of yours converting new shoppers by sharing their experiences with your products, why don't you throw them right on your site to increase conversion even more?
One critical thing we need in the beginning are the ambassadors. We have an Instagram account (@sidebar_ambassador_community) that has a link in our bio to sign up to become an ambassador. Our posts generally include some kind of brand (someone snowboarding with Smith Optics goggles) and our caption is along the lines of "do you love your Smith Optics goggles? we're hiring ambassadors to share what they love. Hit the link in our bio to sign up".
Another thing I'm trying to do is gain followers (obviously). I've scoured tons of sides (and subs) for advice and strategies, and here's where I'm at right now:
+ Post 2x per day; utilize all 30 hashtags making sure that 10 describe and speak to the photo, 10 support our business services, and 10 address the needs of our audience. Using the 3/4/3 method within each of the 10: 3 hashtags with 0-10k posts, 4 with 10-500k, and 3 with 500k+
+ Engaging outside our page: following advice from u/RossDCurrie to spend 5 minutes 6x per day finding top hashtags in our niche, and commenting on the photos of someone who has commented on those posts. Also trying to comment on posts by the brands we're following/targeting.
Final thing I'm trying to figure out is what kinds of metrics/goals I should have. I'm super novice at the business side of social media; based on my strategy what kind of growth should I expect? Is 50 new (real) followers per week reasonable? Should I be shooting for 100? What other things should I be tracking and setting goals around? Likes and comments? Not sure what is actually meaningful and important for these kinds of pages.
Thank you in advance!! I never really realized how much was involved in this and I feel like I'm floundering!
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