Questions on starting an e-commerce website

Hi,

My partner and I have in mind to launch an e-commerce platform with a limited number of products with both a transactional and a subscription revenue model. We have a user base we will channel to the site.

Some questions come to mind as we would like to start on a small budget to see if the concept takes off:

What e-commerce frameworks would work best given we will start it as a website then an app? (we would. Like to avoid having to maintain multiple products)

What are the best email marketing softwares that play nice with e-commerce frameworks?

Would you recommend Upwork or other platforms to source coders, designers and bug testers?

Any recommended reads on the topic of launching a successful online venture? (books, blogs etc) especially on how to make effective use of online marketing (both advertising and use of an email marketing tool)

Thanks a bunch!

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