Medium has become the go-to publishing platform for more and more entrepreneurs and businesses. However, I'd argue that most people would be much better off publishing content on their own domain. This is especially true for "evergreen" content, since Medium does not allow you to update the date of your posts—meaning they will perform worse in search rankings after a while.
I started my own business, Nomad Gate, on Medium about 3.5 years ago, but have realized that I'm much better off hosting everything myself. After making the switch, both my traffic and revenue more than doubled.
I wrote an article/PSA describing my experience with Medium (and moving off it), how they are making it harder and harder to actually leave their platform (no more custom domains, no more updating canonical links, etc), and how to safely do content syndication to Medium after moving your content hub elsewhere.
Here's the article: https://bts.nomadgate.com/medium-evergreen-content
I it will help some of you make better decisions about your content strategy, and I'm happy to answer any questions you might have for me!
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