Fuckjerry (14.1m followers), Bitc.h (5.3m followers), Buzzfeed (4.4m followers), Elite Daily (2.6m followers)
What do all of these accounts have in common? Their Instagram posts are almost exclusively reposted viral tweets. It is obvious why this is an effective strategy - if the tweet has performed well on Twitter, it will likely also perform well on Instagram, as long as it is "on brand". Reposting tweets basically eliminate the risk of the post doing poorly.
This is not just an effective strategy for the big meme accounts, It is a reliable way to have high performing content regardless of your account size or category. Here are some smaller, more niche accounts utilizing the strategy: itsfeminism (354k followers), Mental Health page (16k followers), Vegan restaurant (17.5k followers), British memes (26.7k followers)
After noticing this trend I began to wonder how these accounts went about sourcing these tweets. It turns out they mostly find them from other accounts on Instagram. Being familiar with the Twitter API I thought I could make a tool that would help people source these tweets more quickly and effectively. The result is xZeitgeist and it categorizes and ranks the top tweets, every day, making it simple to find the most popular "on brand" tweets. If you're interested in giving it a try just enter the promo code "reddit" at checkout to get the first month free.
Also please note that the best practice for reposting tweets is to ask the person who made the tweet for permission to repost and then tag the creator once the post is made.
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