Hello.
I am running a super market in my area, and lately I have been thinking about how much effect does different price endings have in sales. For example, is it worth it to sucrifice 6-10 cents, to price something as .89 compared to .95 and .99? And what about the comparison between .95 and .99? I have a feeling that .95 might be selling better, but 4 cents is not a small amount in retail.
Thank you very much in advance
Edit: .90 popped up in my mind, should I ever considering pricing something with .90 or it's a waste of margin/sales?
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