Cohort analysis helps you break down all of your customers or subscribers into groups that look alike in certain characteristics so you can see what impact they are having on your business.
It is just one subset chart and tool used in the overall business intelligence community. Pretty much every business intelligence dashboard will give you access to a cohort chart for you to analysis your customer groups.
It is typically used to illustrate churn more than any other data set - see the full article for a couple of cohort analysis examples: Cohort Analysis: WTF is it and how do you read it?
[link] [comments]
from Entrepreneur https://ift.tt/2QzYwyT
Business News Live devoted itself to sharing articles about Business, Entrepreneurs and Business Matters. It is fond of sharing knowledge and experience on the blog, our main goal is to deliver interesting articles that is worth a reader's time.