Which is Better: B2B or B2C

My team and I are just about done the first version of xzeitgeist.com, which is a site that categorizes Twitter and finds the best tweets from each category, every day (kind of making Twitter more like Reddit). My intention is to make it a B2B product. I believe that there would be four main types of customers interested in our product. The customers are:

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Instagram influencers/meme pages: It is very common for Instagram accounts to repost relevant viral tweets, but sourcing these tweets can be challenging and time-consuming. A tool like our site would help them. We have tested our product with about 40 Instagram accounts and they really like the product, however, we have not charged them yet (about 70% have said they would pay).

News organizations: Companies whose business is to stay on top of what is happening in the world (everyone from CNN - niche e-mail newsletters). Again, we have the same value prop - we help them find better tweets more quickly.

Social media agencies: Help them find interesting content for their clients.

PR agencies: Help them stay up-to-date with many different industries.

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We are planning on charging $9.99/month for access to one category on our site and $99/month for access to all of the categories.

This is the case for the B2B product. That said I also feel that this product has the potential to be a really interesting B2C product. It would help people experience the best parts of Twitter that interest them most.

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If we went the B2C route I think the business model that would make the most sense is a limited version of the app that is free and has ads and then a $9.99/month subscription that gives users full access to the app.

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Would love to hear peoples thoughts on which approach would be best or if there are any other approaches that I should be considering.

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Thanks!

Jacob

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