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Question about conversion metrics

As I stated in a previous post. I started a shirt shop to dip my toe in the entrepreneurial waters. It's been an enjoyable and more productive way to burn free time.

The shop opened on October 26th. In 18 days, here are my metrics:

  • 537 sessions
  • 499 visitors
  • 10 orders
  • 4.28% Added to Cart
  • 2.98% Reached Checkout
  • 1.86% Purchased

My question is goal setting. What metrics should I be shooting for? These numbers are meaningless to me because I don't really know what the grading scale is. I'd appreciate any input anyone has.

submitted by /u/Termlesspine
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