Is 10 sales enough to validate my business idea?

I create sports posters: www.doublecenturyprints.com

Right now, I'm focusing on cricket posters, but soon I will expand into soccer, rugby, basketball and many other sports. My posters blend data and design together to create a really cool experience.

So far, I've had about 10 sales from around 1,500 visitors to my websites. I'm having trouble getting traffic to my website. Most of my visitors came to my website because an influencer retweeted one of my first posts. I started this in June 2018, but I've spent around 3 hours max per week on it, since I'm still in university and fairly busy.

I have 2 questions:

1. Is 10 sales enough validation that something like this (i.e sports posters / infographics) could be a viable business?
2. What in your opinion should be my primary marketing strategy? Right now, I'm just not getting enough traffic to my website - ads aren't really an option since I'm tight on money.

Any help / advice would be very much appreciated. Thanks for your time :)

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