Like most of the other bloggers, my main concern is how to get traffic to your blog.
I've tried many tactics, from social media to SEO.
While they all work, they're hard to implement and takes a lot of work.
So I contacted 27 famous bloggers, affiliate marketers and entrepreneurs to know which is the most UNDERRATED traffic source in online marketing.
Here are my 5 favorite answers which I hadn't heard much about:
- Matt from Diggity Marketing
Many… no… most businesses have a situation where their competitors are bidding for their own brand terms in Google AdWords.
For example, Google “hostgator” and you’ll might find ads for Amazon AMS and Alibaba Cloud.
If your affiliate partner is in this situation, ask them if they would like to give you a budget to run ads to your review page, so they can push the competitor ads down.
Win-win.
- Lauren Lambie, founder of From Corporate To Career Freedom
My favorite traffic method at the moment is Pinterest. It’s often overlooked for marketing because people wrongly see it as primarily a source for decor, fashion, and recipes, but it’s a great traffic source for any niche. Just put together a good quality graphic to promote your link (you don’t need to have fancy infographics either; simple blog headlines work great).
If you’re going to use it for affiliate promotions, I’d recommend promoting a blog article on Pinterest and driving traffic to your affiliate offers that way, rather than promoting your affiliate offer directly on Pinterest. You’ll get a better long-term result.
- Zac Johnson of Blogging.org
One of the most underrated and less understood traffic sources for affiliate marketing is remarketing.
Through the use of remarketing, site owners and affiliates have the opportunity to show ads to users that have already been to a website or landing page, and might not have converted the first time around.
The reason why this is so valuable is that advertising dollars are only being spent on target audience users that you already know are interested in what you have to offer. This type of advertising is also great for increasing overall conversions and lowering ad costs.
- Brian Lang, Founder of Small Business Ideas Blog
Adding affiliate links in opt-in PDF bonuses is something that most affiliate marketers under-utilize.
One of the best times to engage your prospects is when they first opt into your email list and since many subscribers opt-in to get the PDF download, it’s a good place to place some affiliate links.
Some other places include any autoresponder series that follows or the welcome email.
- Andy Crestodina, Co-founder and Strategic Director of Orbit Media
Collaborating with influencers is popular but still underrated.
According to our annual blogger survey*, “influencer outreach” is the one promotion channel that is most correlated with success. 43% of bloggers who promote content together with influencers report strong results.*
It’s not technically a traffic source, but influencers can power you social and PR (referral) traffic.
- BONUS (couldn't pick just five): Chris Makara, Founder of Bulkly
I’m not sure if this is underrated or just unknown – but a great way to get traffic is to leverage other people’s email lists.
Ideally, you want to partner up with someone who has an email list with your target market.
The way it works is that you basically offer up a free ebook, trial, guide, etc. through an email to their list. The email would contain a link to the asset on your site where you can capture their contact info or even remarket to them if they don’t take you up on your offer. In exchange, you do the same to your list.
The result of this tactic is that it allows you to reach a new audience with little effort other than crafting an email.
If you would like to read all 27 answers, then you can read them here.
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