I've had my little personal brand website out for a year and a half
Its niche is fitness, lifestyle, nutrition, and overall self-improvement.
In a little bit I will be offering online nutrition coaching and perhaps selling some other similar services.
I mostly use social media to try and drive traffic to the website so I can collect their email through a free ebook I'm offering.
I have never looked into or done any SEO optimization so my site and it's content shows up in google search results.
Am I missing out on a very important aspect of running a website or should I skip over this and continue to try and market myself on social media?
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