Every problem has a solution.
The company has an incentive to reward the idea creator because if it's a valuable thought, then they will want to secure the future possibility of more valuable thoughts through positive PR. If a company doesn't reward then people will stop posting their ideas for them on the subreddit. By filming the meeting, Amazon is incentivizing both parties.
EDIT: One of the best examples of this working is in the subreddit r/fortnitebr - Good ideas are being created there and then some of those ideas are implemented by the developers of the game (quite a few of them.) I would assume they are not paying the idea creators for their service, as one of them has sued fortnite (Epic Games stole their dance) and won. So, I see this and I think, how ironic. If Epic Games (and most corporations) properly incentivized people, and I mean publicly, then people would be in a constant mad-rush state of trying to optimize for those companies to "win" money. The ideas shared would be 100x what we see today. The reason why an "idea platform" excites me and I try to champion it is: it would be fun to compete on. The only price is a few keystrokes and thoughts.
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