About to launch a business when I found a business name very similar to mine, what can I do?

Pretty interesting coincidence. From the record, let's call this other business Hair Cuts Mobile LA. I have redied and paid a logo, website, graphics to print and contracts for my supposed business name: HairCuts Mobile LA (no space in between hair and cuts) will I waste more time going through with the similar name?

I can always open an extension with a similar look but with a more unique name e.g.: CutzPro later on.

I am only trying to test out the waters to see if this idea gets "bites".

I also have this silly hunch that the similar names will be good for us (or me) since we both are working for that SEO.

They have an upper hand on the website. They've got CutsMobile.com/LA as their URL, though it seems to be very "surface" like a poster. I have cutsmobilela.com and also cutsmobilelosangeles.com - How big of a difference is this?

Their Yelp is brand new, funny enough, they also have a reddit account posting spam on a related sub just 2 weeks ago! I think it's interesting.

Here are my questions:

1. Will it matter if I go along and just do my rounds to see if anyone actually books, and if so, keep going until 2-3 months and if it's good- brand it with a diff. unique name? Or should I just DBA the name before they get it? (I'm assuming they haven't registered such name since it's pretty generalized)

2. Has anyone been in a similar situation before? What did you do, what worked out and what did not?

3. I suppose it's not a waste of time creating the same name (my haircuts pro, without the space) across social media, it's not like it would take me a week. With the exception of the money already spent on the two domains, logo and graphics (I'm about to print) is this a bad idea?

This is very interesting for me since I've put months of research and have a pretty good feeling, concrete feel that it might just take off or it might at least have a few "bites". Adding to it, the naming seems very broad and I'm not an SEO expert but I picked it since it is generalized and thought that it could work out, I already bought the domains anyhow. Might've been a silly part on my end but the plan was to just check the waters

Advice is welcomed!

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