1 – Build trust by adding customer reviews, ratings, and testimonials to your site
If you run a drop shipping store, make sure you have the evergreen best items to dropship, the tendency is for shoppers to be skeptical about the quality of the products you’re selling at first. This is why adding customer reviews, ratings, and testimonials to your online store is a good way to build your visitor’s trust. Product reviews will help new visitors to see what the previous buyers experienced about a product. By doing so, it can motivate a potential buyer to complete a purchase.
2 – Run Facebook Ads to suit your marketing goal and budget
As of October 2018, there are over 2.27 billion monthly active Facebook worldwide users. But more than the immense number of people using Facebook, many drop shipping entrepreneurs love it because of the richness and diversity of data it collects. This means that you can be as specific as possible to target the right audience for you ads. Using Facebook Ads is highly customizable depending on your audience, goal, and budget. You can choose the format of your ads and select where you want your ads to be seen which includes Instagram, Audience Network, Messenger, and the most recent platform, Workplace.
3 – Share social videos to drive traffic and engagement By 2021, social videos will continuously grow as online videos are forecasted to make up more than 81% of all consumer web traffic making it one of the most forms of marketing today. This is a signal for drop shipping businesses to shift their marketing focus to using video contents to promote their store or market their product that will amplify brand awareness and recall.
4 – Don’t lose potential customers, use retargeting techniques 98% of visitors won’t buy on their first visit. This poses a challenge to drop shipping merchants since traffic is incredibly hard to get. In this situation, retargeting can help you recapture a seemingly lost opportunity. Retargeting is a marketing strategy which targets visitors who have previously visited your eCommerce site but made no action. With the use of retargeting, you can display relevant ads to those visitors who have left your site. Once retargeted with display ads, these visitors are 70% more likely to convert on your site.
5 – Start a blog that drives organic traffic to your drop shipping business Blogs are the 5th most trustworthy source of information on the Internet behind news sites, Facebook, retail sites and YouTube.
6 – Identify where your niche hangs around online and then join their group A niche denotes to an interest commonly shared by a certain group. Almost all drop shipping businesses have their own niche. Take advantage of this by identifying if where your niche gets together such as Facebook groups or blog communities. Once identified, join these groups so you can see what your target customers are discussing. You can be an ambassador to subtly promote your drop shipping business or introduce your products. More effectively, you can act like a real user and place yourself as an expert in that niche.
7 – Capture visitors into subscribers with compelling email pop-ups Within the first 15 seconds of their visit, 55% of website visitors leave a website. This is why capturing your visitors’ email addresses is a crucial step towards lead conversion. However, to effectively turn your visitors into subscribers, you need to employ a marketing strategy that attracts them to do so. Why not incentivize an email pop-up form to motivate them into joining your email list? Once you have their email addresses, you can nurture those leads with a series of email marketing contents to engage them with your drop shipping business and eventually drive them to purchase.
8 – Encourage shoppers to buy more with upsell and cross-sell marketing As a drop shipping business, you want to maximize every transaction in any way possible. This is why implementing product upselling and cross-selling techniques can help you maximize your transactional value. There’s a subtle difference between the two, which is why they are always combined as a single marketing strategy. But, both help in increasing impulsive buys and growing your store’s revenue as high as 70%.
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