Scent marketing is a concept that has been underrated, to my opinion. Nike has done a research and found that scent marketing increases intent to purchase by 80%!
https://www.youtube.com/watch?v=O_gss3qvFy8
The fact that smell can increase your sales is not negligible, since 75% of emotions we feel on daily bases is triggered by smell.
Hope you find the video useful.
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