I started a web development and hosting business, and I've realized that even with competitive prices it can be hard to break into such a saturated market. Over the past couple of months I've made at least a hundred cold calls and have learned quite a bit from it, here are some tips:
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Keep calling and calling and calling. Cold calling is a numbers game: get yourself out there.
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Don't ask the obvious questions like "well how would you like it if I could save you $100 on X?" This is way too generic and often turns off potential customers. Avoid it.
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Ask about their needs! Again, don't just rattle off your generic pitch when you might not even be offering what they need!
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Get past gatekeepers with a simple "(your name) calling for (potential client name)." Works 99% of the time. Don't know the name of the potential client? Look up the company in its state's business registry to get the owner of the company (mostly just works for small businesses).
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Don't get too hung up on one customer! If they're not a fit or just don't want your project, don't let it get you down! Pick up the phone and call the next number. Again, this is a numbers game.
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Do at least ten minutes of research on a potential client before calling, find out what they need, what they are currently paying, and how your product could improve their business.
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Make a list of potential targets throughout the day, and then sit down and make your cold calls in batches. This ensures that you are nice and loose for most of the calls.
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VERY IMPORTANT: Plan out the next step BEFORE HANGING UP. This could be a meeting, conference call, telephone call or anything. But make sure the next step is there BEFORE you get off the phone.
I hope you find these tips helpful, and if you need a website for your small business, check out mine: https://ambrest.io
I'd love to help a fellow entrepreneur out :)
Have a wonderful day!
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