In addition to your email service provider, if you spend any time or money working on email marketing, you need to be using these tools:
https://app.glockapps.com: are your messages actually hitting people's inboxes and not going straight to SPAM? If yes, how do you know? If no, how do you know? This tool is great for finding out exactly where your messages are landing across various email services including Gmail, Outlook and more. We've on-boarded several clients whose lists and sending reputation were toast, and where inboxing was under 30%. Their efforts were a complete waste of time and money - and before regular service could be resumed, some serious trust issues had to be ironed out.
milled.com: it's useful to see what competitors are doing, but wouldn't it be great to see what emails they ran last Christmas, or even the Christmas before? milled.com is a database containing millions of emails from the biggest online companies. Great for inspiration and keeping an eye on your competition. Are they running better offers than you? Bigger discounts? Find out by keeping tabs on their content via milled.
Justuno: are you making the most of every visitor that hits your site? Getting traffic is the easy (if not cheap) part. Converting that traffic into paying customers is the tricky bit. Justuno helps you to gather email addresses by showing popups on your site. Offer users an incentive to sign up like a "10% off your first order" coupon, or even the chance to "win a gift card worth $X" when they enter their email address.
Watch the synergy flow... Justuno assists you in bringing qualified email addresses for customers who are interested in the product or services you sell. milled.com allows you to compare notes with what competitors are doing. Are your emails on-messages, on-trend and on-season? Finally, glockapps helps you to monitor and ensure that as close to 100% of sends go to the inbox as possible.
Give yourself a leg up and ensure you stay ahead of the curve with the above apps, and remain one step ahead of your competitors.
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